Introduction to Globe Model

 

History

The GLOBE (Global Leadership and Organizational Behavior Effectiveness Research) project took Hofstede’s original 1980 research findings and dedicated an entire academic effort into exploring the differences of cultures. “Conceived in 1991 by Robert J. House of the Wharton School of the University of Pennsylvania, and led by Professor House, the GLOBE Project directly involved 170 “country co-investigators” based in 62 of the world’s cultures as well as a 14-member group of coordinators and research associates. This international team collected data from 17,300 middle managers in 951 organizations. They used qualitative methods to assist their development of quantitative instruments. The research identified nine cultural competencies and grouped the 62 countries into ten convenient societal clusters.

 

What is Globe Model About?

GLOBE is a research project of at least three phases.  The first two are dealt with in the recently published book.  Phase 1 involved the development of research instruments.  Phase 2 assessed nine fundamental attributes, or cultural dimensions, of both societal and organizational cultures, and explored how these impact leadership in 62 societal cultures.  Phase 3, recently completed, primarily studied the effectiveness of specific leader behaviors (including that of CEOs) on subordinates’ attitudes and performance.